The standing weekly order that hides a house account.
In flowers, food, and gifting, the modest recurring order is often the wealthy one, and a standing subscription can sit in front of an events and corporate budget many times its size.
In flowers, food, and gifting, the modest recurring order is often the wealthy one, and a standing subscription can sit in front of an events and corporate budget many times its size.
A £48 weekly subscription looks tiny beside a corporate order, so the standing-order customer ranks at the bottom, exactly wrong for the household most likely to have an events and gifting budget. And a subscriber gives you the richest signal of all: they come back every week.
When a hidden VIC places an order, Halia notifies your team by web push and email. Then you decide whether to reach out, pick a template and send. It compounds into a relationship worth many times the first order.
Halia flags the well-heeled, PA-placed, or company-billed subscriber and prompts the conversation the retail order never triggers, a house account, the events and corporate budget, before it goes somewhere else. McKinsey & Company finds about half of top customers change brand in a given year; the house-account conversation is how this one stays.
McKinsey & Company, “Small and mighty: the untapped value of your top 1%” (2023)
Connect your store and Halia surfaces your hidden VICs, usually within the hour.
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