A £30 lipstick looks the same whoever buys it.

Bought by a nurse or an heiress, the transaction is identical, but one of those customers has a five-figure skincare-and-fragrance ceiling. Entry-level luxury is how the wealthy shop casually.

Connect your store → All industries

Beauty & fragrance — A £34 fragrance, a five-figure ceiling behind it.

The problem

Beauty runs on enormous one-time and gifting volume, clustered at low price points and mostly never nurtured. The casual gifter and the regular-in-waiting look the same, yet McKinsey & Company values a top customer at 10 to 25 times the average one.

McKinsey & Company, “Small and mighty: the untapped value of your top 1%” (2023)

A transaction that looks like

£30 first order

From a client who could be worth

£8k a year in skincare & scent

A buyer you can't see

A £34 fragrance, gift-wrapped, a legacy premium email, a Notting Hill address.

Spend

£34

Cadence

One order

Halia grade

HNW neighbourhoodLegacy premium emailGift order

Value now vs. latent potential

£34

spent so far

£7.8k latent / yr

The gap between what they spend today and what they're worth nurtured, the number spend-based ranking can't see.

What happens next

A hidden VIC just ordered. Your move.

When a hidden VIC places an order, Halia notifies your team by web push and email. Then you decide whether to reach out, pick a template and send. It compounds into a relationship worth many times the first order.

The order lands

New client · Notting HillA

A signature eau de parfum · £34

Tagged · High ceilingSuggested for outreachTemplates ready

Halia notifies you

🔔Web push + email to your team. “Hidden VIC just ordered, A signature eau de parfum · £34”, open in Halia to review. Halia never emails your customers for you.

You choose to reach out

Choose a message to send

A little welcome gift

Thank you for discovering us. A complimentary sample, chosen for you, is on its way with your order.

Sent, nicely done.

The order ships

When it’s fulfilled, send a follow-up the same way, a fitting, an invitation, a thank-you, and the relationship is under way.

The return

The relationship this earns

£7.8krealised value / year

4× / yrRepeat rate+190%Avg. basket

From A signature eau de parfum · £34, an order you’d otherwise never have flagged.

What Halia does

Find them, then make the move.

Signals it reads, from data you already hold

Premium & legacy emailHNW neighbourhoodsConcierge deliveryAssistant orders

Halia separates the quiet high-ceiling customer from the crowd and pushes them into a private-shopping invite or a founder note through Klaviyo, the score-to-segment pipeline you already run, pointed at the right faces.

A £30 lipstick looks the same whoever buys it.

A hidden VIC just ordered. Your move.

Find them, then make the move.

See who you have been missing.