Halia surfaces the quiet, high-value clients already in your data so your team can give them a more personal welcome. It does that on wealth and address facts, never on who someone is or where they are from, and a person at your brand always decides what happens next.
Wealth screening earns trust only if it is fair. These commitments are built into how Halia scores.
We score on what someone has actually done with you: how much and how often they buy, a recognised prime address, a professional email. We do not score on nationality, ethnicity, your customer's name, or the origin of that name. Those signals are off by default.
Halia hands your team a shortlist to consider. It never takes an automatic decision about a customer, and it never sets a price, an offer, or who gets served. The most that follows from a score is a person choosing to reach out.
The only effect of a score is more personal attention. No one is ever shown a worse price, refused a product, or pushed down a list because of it. The direction is always up.
We read your data, score it in memory, show you the result, and discard it. Nothing about your customers is written to our database, shared with anyone, or used to train any model. The score is explainable: every grade carries its reasons.
You are the data controller; we are your processor. We give you the documents to do this properly: a Data Processing Agreement, the profiling logic to put in your own privacy notice, and a DPIA and Legitimate Interests Assessment to keep on file.
UK law looks at the effect of profiling, not the label on it, so the safe default is simply not to run any signal that sorts by national or ethnic origin. By default Halia uses only the left column.
We are happy to walk your team or your legal counsel through exactly how the scoring works, signal by signal, and to share the compliance pack.
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