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Hidden VICs
High-potential clients your spend thresholds miss, surfaced from how they already buy and where they ship.
Scored from your data · 30 customers
Est. latent value
£62k
across 30 surfaced clients
Hidden VICs surfaced
30
live from your sample data
Avg. current spend
£324
below your VIC threshold
Top-tier (A* / A)
27
top priority
Rank
Client & signals
Score
Latent / spend
Action
Real output from the Halia scoring engine on sample data (fictional store).
Score and tier are provisional (a working 0–100 mapping). Latent value estimates each client's potential if nurtured into a top client, grown from their current spend toward your ceiling (the higher of your highest lifetime client or AOV × max orders from one client), scaled by the Halia score. Set those numbers in ⚙ Settings; until then it uses a store-AOV fallback.